Search Engine Optimization (SEO)
SEO is the main service that we provide. It is our passion to help out businesses get the search results that they need. The only way to do that is to be on the first page for specific search terms.
There are 3 main areas that need to be covered in order for the search engines to really find you correctly:
- On page – This is the less glamours part but it is becoming ever so important. Google is becoming really good at crawling sites and ranking them. They are actually pretty impressed with themselves which they should be because their search results are awesome now compared to 10 years ago. But you have to tell google on your page what it is about or else it won’t know what to rank it for. The ways you can do this is through your URL, page title, page description and just talking about it in your paragraphs but be careful to not overdo it because you could get hit with over optimization.
- Content – Are you regularly adding content. This can be solved by having a blog attached to it. You don’t have to be adding content all the time but consistently adding content shows google you are an authority in your area and they will reward you for it by moving you up in the ranking and it will also help you rank for weird terms that people don’t search often but every now and then they do.
- Off Page – This is where you get other web properties to link to your website. What I mean by linking is you have other websites put a link to your website on their website. A good example is to have Wikipedia put a link to your website on a page when they are talking about a particular subject. There are different types of off-page links and they are social where you create social properties about your business and put a link back to your website on it, then there is citations that have your name address and phone number on it and there is where you have website or blog articles put a link to your website on the page.
As you can see search engine optimization can be pretty tricky and you need to know the best practices. On page content is pretty straight forward but as far as linking goes you better know what you are doing because you can get yourself in trouble pretty quick if you do it wrong.
We service Portland and all of its suburbs which includes
If you need help please go back to our home page and see how we can help you.